Tv Advertisement above is the best video that my group choose for this critique challenge assignment which is a tv commercial of Mini Cooper. There are some criteria that we already set based on aesthetic judgement such as subjectivism, objectivism, relativism and emotivism. According to this video commercial, I noticed that it solely depicts the subjectivism of aesthetic judgemental view. Subjectivism is the philosophical theory that ascribes to the individual mind or subject and its sensations, ideas, attitudes, feelings, emotions and beliefs a privileged or preeminent status in the world order and in our knowledge of that order. The subjectivism theory has been influential in several philosophical disciplines, especially the theory of knowledge and value theory. Subjectivism asserts that all knowledge starts with the private sensations, ideas or sense data of the individual mind.
Frankly speaking, from my subjectivism opinion, the audience will mesmerized on how the car moving competently from one location to another location with the fastest movement. As we can see from the video, its make the audience plays with their imaginations on how the car sprouting repeatedly while moving like greased lightning for example, at the minutes 0:23. Refer to the main subject which is the Mini Cooper car, maybe it is a bit small but where it lacks in size it makes up for in performance and versatility such as when it trying to evade the sculpture of a man which is in the middle of the road at the minutes 0:06, that scene shows that it is one of the most controllable front-drive cars for audience to find. Furthermore, it also trying to deliver the message about how the steering is so impressive which is aside from being precise thus, its feedback is excellent. Furthermore, the model's face expression and sound effect in the video is also give an impact to the audience like the tyre friction. It will give more exciting while enjoying the tv advertisement.
According to the four aesthetic judgement, I ascribes that the subjectivism is vital to this tv advertisement because there is any theory treating a given subject matter as dependent on human beliefs and attitudes, whether those of an individual, a social group, or humanity generally. Subjectivism is akin to, but not the same as, relativism because relativism is the concept that points of view have no absolute truth or validity, having only relative, subjective value according to differences in perception and consideration.
According to the four aesthetic judgement, I ascribes that the subjectivism is vital to this tv advertisement because there is any theory treating a given subject matter as dependent on human beliefs and attitudes, whether those of an individual, a social group, or humanity generally. Subjectivism is akin to, but not the same as, relativism because relativism is the concept that points of view have no absolute truth or validity, having only relative, subjective value according to differences in perception and consideration.
My point of view, this video commercial is definitely a must watch video probably one of the best advertisement I have ever seen. In fact, tv advertisement is a good medium to deliver any messages for viewer or the audience to recognize indirectly. However, it is also depends on how the advertisement present the product. It is not necessarily must have a good product, but it also emphasize on how the presentation of the product. Hence, for this globalization age, amazing tv advertisement like this such an excellent product to be spread all over the world.
